There definitely is such a thing as under-communicating; businesses do this frequently. Their failure lies in either not identifying relevant stories to tell to their audiences, or it's a product of simply getting too "busy with our business." They are the ones who are lost in the minutia of communication, not dissimilar to this crowded bulletin board.
Over-communication can happen, but I believe we fear this more than it is actually a reality. If you communicate CORRECTLY and across all of your channels and networks, a repetitive message can be very effective. We frequently worry that we may "bombard" our customers or potential customers with the same message, producing negative results. One of the most important things to protect in a business relationship is the trust of our followers and fans. Finding this gentle balance - or "sweet spot" of communications is a fine art.
Contact me to discuss some of the myriad ways we can work together to define a clear, creative message AND get that message out in the right way, producing positive results.
Over-communication can happen, but I believe we fear this more than it is actually a reality. If you communicate CORRECTLY and across all of your channels and networks, a repetitive message can be very effective. We frequently worry that we may "bombard" our customers or potential customers with the same message, producing negative results. One of the most important things to protect in a business relationship is the trust of our followers and fans. Finding this gentle balance - or "sweet spot" of communications is a fine art.
Contact me to discuss some of the myriad ways we can work together to define a clear, creative message AND get that message out in the right way, producing positive results.
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