I recently completed the Annual Impact Report for Goodwill Industries of Denver. This report is intended to showcase not only the success of the Goodwill retail thrift stores, but it also shows the true IMPACT they have on the community and its employees through its career development programs. It was a data-intensive project, but I also had the pleasure of profiling some truly inspirational stories of success of Goodwill program participants.
We really wanted to have the reader feel like they were sitting down to read a great 'feel good' story, so we conceptualized a design theme around vintage children's books - of which you may find in a Goodwill store. I had the opportunity to connect with MANY Goodwill stakeholders to get their data and take on how the organization has had impact in the past year.
We ended up telling a story about environmental, societal, and economic impact - it was quite the project! I hope you like the final product: www.goodwilldenver.org/report.
We really wanted to have the reader feel like they were sitting down to read a great 'feel good' story, so we conceptualized a design theme around vintage children's books - of which you may find in a Goodwill store. I had the opportunity to connect with MANY Goodwill stakeholders to get their data and take on how the organization has had impact in the past year.
We ended up telling a story about environmental, societal, and economic impact - it was quite the project! I hope you like the final product: www.goodwilldenver.org/report.
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