
We really wanted to have the reader feel like they were sitting down to read a great 'feel good' story, so we conceptualized a design theme around vintage children's books - of which you may find in a Goodwill store. I had the opportunity to connect with MANY Goodwill stakeholders to get their data and take on how the organization has had impact in the past year.
We ended up telling a story about environmental, societal, and economic impact - it was quite the project! I hope you like the final product: www.goodwilldenver.org/report.